As Creative Director at Capital One, Yordan Silvera led the launch of the Venture X card with a multi-channel campaign highlighting premium travel rewards and luxury perks. He collaborated with 72andSunny to deliver a cohesive rollout through out-of-home media, digital ads, and social content.
As Creative Director at Capital One, Yordan Silvera led the collaborative launch of Venture X, a premium travel rewards credit card for luxury-focused, frequent travelers. Featuring elevated perks like airport lounge access, travel credits, and enhanced reward points, the card sets a new standard for flexibility and value. This fast-paced, multi-channel campaign was a highly collaborative effort across multiple creative areas—including branding, UX/UI design, copywriting, and photography—in partnership with internal teams and external partners like 72andSunny. The rollout spanned out-of-home media, digital ads, social content, airport takeovers, email marketing, and YouTube videos, delivering a cohesive, impactful presence across platforms.
